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January 7th, 2020

LAS VEGAS–(BUSINESS WIRE)–Last month TIME Magazine reported the Pantone Color Institute’s announcement that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue. Classic Blue is a shade reminiscent of the sky at dusk and calm waters. In collaboration with partners across industries, Pantone created a multi-sensory Classic Blue experience, which it showcased in Manhattan at its 2020 color reveal event. The fragrance of Classic Blue wafted through the air while Classic Blue sounds resounded. Classic Blue-textured cushions littered the floor and Classic Blue drinks were served. Pantone felt the Classic Blue fragrance highlights dependability, trustworthiness, credibility, and constancy, all traits that are valued in the fast-paced, high-stress situations of the current world. Aroma Retail has identified Seashore as the best scent to match the Pantone 2020 color of the year. Read more now: