Your house may be in an envy-inducing location, have great curb-appeal and immaculately designed interiors. But for its final touches, why not add a lovely and inviting scent?
More than ever, luxury homeowners and sellers are asking perfumers to create bespoke room fragrances.
The cult perfume brand Le Labo’s top-selling product, after its Santal 33 perfume, is its Santal 26 glass candle, spotted burning in Beyoncé’s “Lemonade” album video. The brand also was tasked with creating a bespoke scent for Ian Schrager’s latest Miami Edition hotel, now available to buy in the hotel gift shop.
Interior designers are taking note: “My ultimate vision is for clients to know they have stepped into an Elicyon home, by the smell or range of smells that greet them,” said Charu Gandhi, founder and director of Elicyon, the luxury design studio based in Chelsea, London. Its projects include an apartment in one of London’s most expensive addresses, One Hyde Park, and homes in Los Angeles, New York and Dubai. Gandhi believes that olfactory memory is a strong aspect of how spaces are experienced and enjoyed.
“Scenting one’s home is a long-standing tradition, going back several thousand years,” she said. What’s newer, though is using creative approaches to find the perfect scent and transform an environment.
Exotic Smells Are Back
Customers are moving on from wanting fragrance that smells fresh and clean and opting for more sultry scents. Patchouli is starting to have a comeback, not the old 1960s incense, but a sophisticated exotic note, according to London-based Alexandra Soveral, who’s been creating bespoke perfume for the last 20 years.
Clients also want more daring and vibrant notes such as basil, cardamon, fennel and coriander seeds. “I’m very happy the fig trend is now over,” she added, “I found it nauseating as it was all synthetic and of course I could not recreate in a natural form.”
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