Scent marketing is using scent to complement a company’s brand and design to create a stronger customer connection.
Here are the components of a scent marketing strategy, listed in order from basic to advanced:
1 – Cover malodors with a clean scent
Business malodors come from restrooms, food preparation, merchandise, body odor, etc. Pine-Sol works; unfortunately, everyone knows the scent of Pine-Sol as a disinfecting product and it causes customers to wonder “what are they covering up?” A strategic scent for covering malodors will create an environment where the scent does not have to be too overpowering and can harmonize with the smell without smelling like a cleaning solvent.
Here are some examples of fragrances from Aroma Retail that harmonize and cover common business malodors:
2 – Help customers feel welcome and safe with a pleasing scent
The most welcoming scents used in scent marketing consist of light fragrance notes that can be anything from floral to powdery.
Here are some of the most welcoming scents from Aroma Retail:
3 – Influence customers to be more engaged with a motivating scent
Businesses use scent marketing to motivate customers to buy more, stay longer, eat, play, meditate… whatever creates the most engaging experience.
Here are some of the most engaging scents from Aroma Retail:
4 – Create a memorable and affectionate customer connection with a unique scent
Our sense of smell is driven by the part of the limbic system in our brain that manages our emotions and long-term memory. Smell is our most primitive of senses, which is why we have such a visceral reaction to scent. Our sense of smell tells us when food is safe to eat, or rotten enough to make us sick. It tells us when a place is safe and clean, or when we are in danger. This is also why we absolutely LOVE pleasing scents and absolutely HATE putrid scents.
Businesses deepen their relationship with their customers when their scent is strategically selected to reinforce their value offering.
Here are some of the most memorable scents from Aroma Retail:
5 – Maintain a constant customer connection with scented products
Hotel gift shops selling scented candles using the scent from their lobby is the most common example of using scented products to maintain a constant connection with customers. Another example is when the valet for a resort places a car freshener with the resort’s scent in your car.
Any business can do this, by offering scented products as gifts or for purchase.
Aroma Retail is the only environmental scenting company that can make any product using any of the scents. Candles, Reed Diffusers, and Room Sprays are available on the website using any of the scents, and custom orders for products unique to the business are easy to arrange.
Scented products using your unique scent go home with your customer, trigger pleasant memories of their engagement with you, and bring them back.
The best way to use scent marketing for business:
Scent marketing for business is easy with Aroma Retail because we do not require contracts, we have a huge library of proven fragrances for scent marketing, we do not charge scent development fees, and we ship within 24 hours.
Here are the steps for using scent marketing for your business with Aroma Retail:
Select your scent:
Our website has tools for helping you select the best scent, and we are always happy to hear from our customers if you want to call and talk through what you’re looking for. You can also send us your business’ website address, so that we can take a look and come up with suggestions for you.
Here’s what we consider:
Go to our website and click on “Fragrance Test” in the header and answer just five questions to get an instant recommendation of our scents based on your preferences.
Look on our website for the complete list of world-class resorts’ fragrances and make selections based on how well the brand/theme matches your business.
Check out our Places fragrance section and select a place that you would like your space to smell like.
If you’re looking to create a specific mood, we also have The Mood Collection.
Select your scent machine:
The first consideration is whether you want to connect to your ventilation system or use a free-standing configuration. Connecting to ventilation is the gold standard for getting the scent everywhere your ventilation system hits. Freestanding is better when you have so many different systems (separate air handlers) for the same open space. In that case you are probably better off using a freestanding configuration.
For spaces up to 2,000 square feet, use the Scent Machine - Home Unit 101; for spaces up to 15,000 square feet and for connection to ventilation, use the Scent Machine - Professional.
Fragrance goes where the air goes. Ventilation connection is great when your air handler (ac, heat, or fan) is running so that it can push the fragrance through the duct and out to the space. In freestanding configuration, the scent machine diffuses a large plume of fragrance out of it, then the air movement in your space takes it from there. It does not take a lot of air movement since our diffusers have such a super-fine mist that dissipates by itself, but you will get better coverage if you are able to place the scent machine near air movement. Freestanding scent machines can be anywhere from 2 to 7 feet above the floor for optimal spread.
Select your scented products:
We also make our own glassware products using the same fragrances, so you can pop a reed diffuser, room spray or candle in your restroom. These also make great
gifts or items for sale using the same scent that your business smells like.
We’d be delighted to help you figure this out... just give us a call.
[email protected]
702-780-7370
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