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March 9th, 2020
Scenting can increase sales

Scenting can increase sales! Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and customer interest. More and more businesses (offices, medical buildings, restaurants, schools), along with retailers are adding scenting to their overall image and brand. The more comfortable we are somewhere, the more time we spend there, which in the case of retail stores means more sales 🙂

Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and customer interest.

It is essential to make sure though that the scent is universally liked and not bad or off brand. Floral scents or vanilla and soft scents are great for feminine shops and stores, whereas harder or musk or woody scents are defiantly better for male stores and products. The scent if good will keep the customer in your store for longer and definitely boost sales by mood elevation; but it is important to control the intensity of the smell.

It may seem very easy to pick and pop a generic smell and match it with a generic diffuser, but most generic scents are so common that people don’t feel them since they are already used to them. Generic diffusers are also not a great pick since they cannot be controlled with intensity. They can keep sending off vapors of the scent and can prove to be quite strong.

For more information on how how scenting can increase sales read full article here