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The W's Scent SLS

The W’s Scent SLS Fragrance – A Rich Creamy blend of Oregold Peach, Pink Grapefruit and White Currant layered on top of exotic Passion Flower, White Iris and golden Sandalwood with top notes of Oregold Peach, Grapefruit, White Currant; mid notes of Passion Flower, Cape Jasmine, White Iris; and base notes of Creamy Sandalwood, Tonka Bean, Musk.

Ingredients: Oregold Peach, Pink Grapefruit, White Currant, Passion Flower, White Iris, Sandalwood, Grapefruit, Cape Jasmine, Tonk Bean
The W's Scent: In Fragrance Oils, Room Sprays, Reed Diffusers, Candles and Scent Machines.
The W's SLS
The transfer of operations of the W Hotel to SLS Las Vegas along with the operational assumption of the hotel reservations system and the brand’s independence from Starwood’s Tribute Portfolio Hotels & Resorts are the latest in a series of changes to the resort since Alex Meruelo acquired the property. W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. It quickly became popular as a New York City nightclub. Identifying a gap in the market, Barry Sternlicht, CEO of Starwood Hotels 1995–2005, created the brand that popularized the lifestyle hotel concept of focusing on fashion and design. This included dark, muted colors, brushed metal, hotel staff in black T-shirts rather than white jackets, tasteful photographs, and a trendy bar. His demand for all-white bedding required manufacturers to develop white fabric that stayed clean without weekly dry cleaning.

The earlier W's in the U.S. were cutting edge renovations of existing hotels within the Starwood group. Replacing the lobby with the "living room" concept, where guests could gather at the bar, differed from the traditional hotel. Although W receives credit for the idea, the underlying concept was once common. In the 1800s, the lobby provided a social gathering point in most communities. In earlier eras, the bar was often unseparated from the lobby. However, the aspirational, stylish, modern, and very strong design identity was W's unique feature. In 2001, Starwood added W New York - Times Square, a design model for the rapid expansion of properties in the United States over the next decade.

In following new trends, the challenge was to find the right balance between style, newness, attitude and profitability. Guests sought more than the cookie-cutter styles that had previously defined luxury and branded properties. The edgy W brand evolved with consumers. The demographics of early guests steered the W’s rise into the luxury hotel tier. It incorporated popular culture, contemporary design, and a certain casual irreverent attitude.

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