We're thrilled to share some big news: Aroma Retail has been named the winner of the 2026 Small Business Showcase, presented by the Las Vegas Raiders and America First Credit Union. The win was announced at a celebration event at Allegiant Stadium on July 28, 2026 — and it's a moment we won't forget.
What the Showcase Is
Now in its sixth year, the Small Business Showcase is an annual program where the Las Vegas Raiders and America First Credit Union select one Nevada small business to receive a $100,000 single-season sponsorship package. That includes signage inside Allegiant Stadium, radio spots, digital promotion across the Raiders' website and app, and tickets to a home game — a huge platform for a business of our size.
This year's finalists included Once Upon a Child, ReWax & UnWine Las Vegas, and Sugar and Spice Las Vegas — three great local businesses, which made the win even more meaningful.
In Her Words
“With an in-house marketing team, an active social media presence, a physical location just minutes from the Strip, and a B2B section ready to scale, Aroma Retail is an established, growth-ready, Nevada-made, community-rooted business with the infrastructure and the team to execute on Raiders-level visibility from day one — our story is exactly the kind of story this showcase was built to amplify.”
— Cristina Reding, Owner/President, Aroma Retail
Our Story
Aroma Retail started in 2017 on a kitchen counter — blending candles, mixing room sprays, and hand-pouring reed diffusers for hotel gift shops (and destroying more than a few pots and pans along the way). It was just Cristina, her cat George, a handful of ideas, and an obsession with making spaces smell extraordinary. She didn't know much about fragrance yet, but she knew Las Vegas deserved better than a plug-in air freshener — and that Aroma Retail could be the one to deliver it.
In 2018, we launched our website and disrupted the environmental scenting industry in the process. For the first time, the same diffusion technology and pure-grade fragrance oils five-star resorts had relied on for decades were available to everyone — no gatekeeping, no minimums, no contracts. Just great scent, shipped from Las Vegas, Nevada.
Today, Aroma Retail operates out of a 13,000-square-foot factory and the Smelly Bar, right off the Strip and just behind Allegiant Stadium. We blend every fragrance on-site, manufacture our own scent machines, and maintain a library of over 100 signature scents — shipping to customers around the world every single day, all from right here in Las Vegas.
In short: Aroma Retail is women-owned, Las Vegas born, Nevada-made, Green Certified, locally staffed, and Inc. 5000-recognized. We have a founder story that starts on a kitchen counter and ends in a 13,000-square-foot factory — and a team that stays because they believe in what we're building, and how we build it.
What This Means for Us
This sponsorship isn't just an honor — it's fuel to expand our reach throughout the Las Vegas valley and put our brand and products in front of a market and audience that's usually out of reach for a Las Vegas small business like ours.
One of our biggest growth opportunities is environmental scenting for local businesses — gyms, hotels, medical offices, retail shops, and pet stores. The Raiders brand gives us instant credibility in those conversations. When we walk into a pitch meeting and say we're a Raiders partner, doors open. And every new customer we reach through that visibility has the potential to become a long-term one, because our products create repeat purchases.
Thank You
We want to thank the Las Vegas Raiders, America First Credit Union, our customers, our die-hard employees, and the Las Vegas community as a whole. This program exists to help small businesses grow, and we're honored to be this year's recipient.
Want to bring a signature scent into your space? Reach out to us at care@aromaretail.com or visit us in person at the Smelly Bar on Valley View, just behind the Raiders Stadium.
