In this episode of The Scenting Guy, Jim Reding is joined by producer Mike Hewitt and digital marketing manager Isabella (aka Isabully) for the debut of a new recurring segment: Troll Patrol. Think Mean Tweets—but scented. This episode delivers sharp clapbacks, candid talk about social media hate, and a strong spotlight on customer love.
Troll Patrol: When Internet Comments Go Sour
Isabella, who manages Aroma Retail’s digital presence, regularly jumps into the comment trenches when trolls try to roast the brand. From sexist jabs to scent-shaming, the team reads real comments—and their even more real responses.
“They trigger customers to buy—and sometimes they trigger trolls.” – Jim Reding
Top Troll Comments & Savage Responses:
Comment: “Why does woman-owned matter?”
Response: “Your zero girlfriends would be very proud of your comment. Just ask any of them—even the imaginary ones.”
Comment: “Ah yes we just have to mention it’s owned by a woman.”
Response: “Ah yes, welcome to 2024 where women can vote, speak without a man’s permission, and own property.”
Comment: “Is this like Hotel Collection or Aroma360?”
Response: “As Kendrick Lamar said, ‘they not like us.’ We answer the phone, reply to comments, and don’t trap you in contracts.”
Comment: “Do they have a pea smell candle for Circus Circus?”
Response: A deadpan “meme face” moment, delivered in silence.
Comment: “Every time I walk in Caesar’s Palace my eyes sting from the chemicals.”
Response: “These chemicals... It’d be embarrassing to comment without knowing our products—but you knew that already.”
Comment: “So gay.”
Response: “Don’t talk to me when your team is 0-1 and only kicks field goals.”
Comment: “A candle that smells like regret and cigarette smoke is insane.”
Response (from VegasStarfish): “I didn’t see one labeled Circus Circus but maybe I missed it.”
Comment: “Do they have a scent called Day Old Ashtray’?”
Response: “Everyone knows 7-day tobacco smells better than 1-day. It ages better than your comment.”
Customer Love Matters, Too
Not all comments are negative—some remind the team why they do what they do.
Ceinwyn Rudnick: “Perfumery is SO complex. Tons of respect for this company.”
Response: “It’s very complex indeed. Game recognize game.”
Williams9251: “Lifelong migraine person here—zero triggers. Best fragrances ever.”
Response: “We love you, Williams9251.”
“It’s people like you that we do this for.” – Jim
Behind the Curtain: Team Culture & Digital Strategy
Jim highlights how Isabella leads the digital charge—from campaign planning and Trello task boards to customer care escalation. Her job includes managing brand voice and ensuring trolls don’t dominate the conversation.
“The phone never rings more than four times—and care is fighting for their lives up there.”
Conclusion: Trolls, Haters, and the Power of Humor
This episode shows that clapping back with class and clarity can win hearts—and drive sales. Smart brands don’t back down; they stand up, stay funny, and stay real.
Visit Us: Stop by The Smelly Bar in Las Vegas to see where the scents (and comebacks) are made.
Listen Now: Stream The Scenting Guy wherever you get your podcasts.
Smell you later, alligator. Go fragrance yourself, trolls.
