Why Scent Is the Ultimate Luxury Home Detail
It’s More Than Design—It’s How a Space Feels
Your home may boast a stunning location, impeccable architecture, and high-end interiors—but what about how it smells?
More luxury homeowners are discovering that scent is the finishing touch that completes the emotional experience of a space. Whether you’re welcoming guests or staging a property, an inviting home fragrance subtly conveys warmth, elegance, and intentionality.
The Rise of Bespoke Home Fragrances
High-end clients are increasingly commissioning custom home scents from leading perfumers. These scents become part of the home’s identity—just as integral as its color palette or furnishings.
Notable Examples:
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Le Labo, known for its cult fragrance Santal 33, now sees its Santal 26 candle as a best-seller—famously seen burning in Beyoncé’s Lemonade visual album.
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The brand also created a signature fragrance for Ian Schrager’s Miami Edition Hotel, now sold in the hotel gift shop.
Luxury interior designers are embracing scent as part of spatial branding. Charu Gandhi, founder of Chelsea-based Elicyon, says:
“My ultimate vision is for clients to know they’ve stepped into an Elicyon home by the scent that greets them.”
Her firm’s global projects—including residences in One Hyde Park, Dubai, and Los Angeles—prioritize olfactory memory as a key part of the design experience.
Exotic and Natural Fragrance Trends
While clean, minimalist scents once dominated, today's fragrance connoisseurs are seeking more complex, inviting home scents. London-based perfumer Alexandra Soveral, with over 20 years of experience in bespoke fragrance, shares insights:
Popular Notes on the Rise:
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Patchouli (reimagined—not incense, but sophisticated and rich)
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Basil, cardamom, fennel, and coriander seeds
Soveral notes a welcome shift away from synthetic fig scents:
“I’m very happy the fig trend is over—it was all synthetic and nauseating. And impossible to recreate naturally.”
Scent as a Signature of Space
Home scenting is no longer just about masking odors—it’s about creating a sensory signature. Like art or furniture, a home’s fragrance can express personality, elevate mood, and leave a lasting impression.
Ready to define your space with scent? Whether through aroma diffusion systems, natural fragrance oils, or bespoke perfumery, there's never been a better time to integrate olfactory design into your lifestyle.
