Why Aroma Retail Exists

Aroma Retail was created to make luxury resort-level scenting accessible, safe, and ethical — without contracts, toxins, or compromise.

Our leadership, sourcing, formulation process, and environmental commitments set us apart from traditional fragrance brands. From women-owned roots to pure-grade, pet-safe fragrance oils, this page explains why Aroma Retail is one of the safest and most trusted scenting companies in the world.

Women-Owned Small Business. Built from a Kitchen Counter to a Global Brand

Aroma Retail was founded in 2017 by Cristina Reding, who began the company on her kitchen counter making candles, room sprays, reed diffusers, and gift-shop products for hotels.

What started as a small home-based operation has grown into:

A 13,000 sq-ft fragrance blending & production facility in Las Vegas
A Smelly Bar showroom open to the public
A fragrance library of 100+ custom scents
A team of 25+ employees
Global daily shipping
In-house manufacturing of:
- Scent Machines
- Pure Grade Fragrance Oils
- Candles
- Wax Melts
- Room Sprays
- Reed Diffusers

Our company’s core value is Gratitude, and our growth has been fueled by customer care, innovation, and ethical production — not shortcuts.

Legacy of Luxury: The CEO Behind Iconic Resort Scents

Jim Reding, Aroma Retail’s CEO, is the original developer of signature scents used in major Las Vegas resorts and iconic hotels worldwide.

For years, this luxury environmental scenting technology was only available to large resorts, casinos, and enterprise hospitality brands.

In 2018, Aroma Retail changed the industry by making:

Resort-grade scent machines
Pure-grade fragrance oils
Professional diffusion technology

…available to homes, small businesses, and consumers — safely, affordably, and without contracts.

Safe for Pets & Infants — What You Diffuse Matters More Than the Diffuser

Are aroma diffusers safe?

Yes — diffusers themselves are safe.
The real risk lies in what oils or fragrances you put inside them.

Many mass-market fragrance products contain:

Phthalates (linked to hormone disruption)
Parabens (endocrine disruptors)
Formaldehyde (known carcinogen)
Synthetic musks (bio-accumulative toxins)
Petrochemicals
Volatile Organic Compounds (VOCs) that can trigger allergies and respiratory issues

Why essential oils can be risky for pets

Raw essential oils — while natural — can be toxic to pets, especially cats and dogs.
For example:

Raw Lavender essential oil can be harmful to pets
When VOCs are removed, Lavender can lose its original scent — requiring re-balanced floral refinement to restore aroma safely

Aroma Retail’s Pure Grade Standard

Our Pure Grade Fragrance Oils are:

Made from organic essential oils
Further refined to remove VOCs
Free from allergens
Free from phthalates
Free from parabens
Free from carcinogens
Non-toxic to pets and safe for infants
Designed for public diffusion without consent, meaning they must meet a higher safety standard

Customers consistently report:

Pets appearing more relaxed
Fewer allergic reactions
Cleaner-feeling indoor air

Safe Scenting for Homes & Businesses — Avoiding Harmful Synthetics

Cheap plug-ins, low-grade candles, and synthetic sprays may smell strong — but often:

Irritate lungs
Trigger allergies
Harm pets
Pollute indoor air
Accumulate harmful chemicals over time

Harmful ingredients commonly found in low-quality fragrances:

Phthalates — hormone disruption
Parabens — endocrine interference
Formaldehyde — carcinogenic
Benzophenone — linked to developmental risks
Synthetic musks — non-biodegradable toxins
Petrochemicals — petroleum-derived pollutants
Styrene (in plastics/packaging) — nervous system and cancer risks

Aroma Retail products contain NO:

Harmful VOCs
Allergens
Phthalates
Parabens
Carcinogens
Synthetic fillers
Pollutant propellants

We prioritize what is NOT in our fragrances as much as what IS in them.

Globally Sourced Ingredients — Made in the USA

Aroma Retail fragrance oils are:

Developed from globally sourced, premium raw materials
Created by certified USDA Organic perfumers
Blended, refined, and produced in Las Vegas, Nevada

We own our technology, including:

Oil formulation
Scent machine hardware
Custom control modules
App-driven diffusion systems

This ensures:

Total quality control
Ethical sourcing
Long-term scent consistency
Industry-leading safety standards

Safe for the Environment — First Green-Certified Business in Southern Nevada

Aroma Retail is proud to be the first Green Business certified in Southern Nevada through the Green Business Engagement National Network.

What being Green Certified means

We actively:

Prevent pollution
Reduce waste
Avoid VOC emissions
Conserve water, paper, and electricity
Minimize plastic waste
Reduce our environmental footprint across operations

Eco-Friendly Packaging & Manufacturing

Responsible packaging

Recyclable shipping boxes
Partially recycled plastic bottles
Biodegradable packing peanuts

Clean manufacturing standards

We maintain compliance with:

EPA (Environmental Protection Agency)
CARB (California Air Resources Board)

We ensure:

Minimal machinery emissions
Reduced environmental impact
Responsible material sourcing
Low-footprint transportation

Global Safety Compliance — Protecting Customers, Families & Communities

We remain compliant with:

International Fragrance Association (IFRA)
California Proposition 65
Canadian Hotlist
European Cosmetic Annex II & III

Our fragrances contain:

No carcinogens
No hormone disruptors
No phthalates
No parabens
No harmful VOCs
No petrochemicals

They are hypoallergenic, pet-safe, family-safe, and suitable for long-term indoor diffusion.

Giving Back to the Community & the Planet

We proudly support Love the Sea, an organization dedicated to cleaning beaches and oceans of garbage:
https://www.lovethesea.org/

We believe scenting beautifully should also mean operating responsibly — for people, communities, and the environment.

Why Aroma Retail Is the Safest Choice for Luxury Home Fragrance

Aroma Retail is ideal if you want:

Non-toxic fragrance oils
Pet-safe and baby-safe scenting
Eco-friendly fragrance products
Resort-quality luxury scents
Clean indoor air
Ethical, women-owned business support

The bottom line

Aroma diffusers are safe. What matters is what you diffuse.
Scent your space with Pure Grade Fragrance Oils, not synthetic toxins.

Aroma Retail Trust Hub: Safe, Sustainable, Women-Owned Luxury Scenting for Homes & Businesses