Intro & Guest
Host Jim Reding welcomes marketing director Mike Hewitt and today’s guest: coach Coach Bennett of the Vegas Vice Flag Football team. The feeling is upbeat and community‑oriented — especially since Aroma Retail recently became a sponsor for the team’s upcoming trip to Seattle.
Why Vegas Vice & Aroma Retail — A Natural Fit
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Coach Bennett explains how he, a middle‑school teacher, started coaching sports and eventually launched Vegas Vice to offer local youth a fun, competitive alternative.—Flag football, especially among girls, is growing fast.
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Aroma Retail was drawn to partner because supporting local community teams reflects company values: local, inclusive, supportive — a theme consistent with their broader “scent + experience” philosophy.
Girls, Sports & Opportunity
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Coach Bennett shared the team’s emphasis on empowering young women — he says that’s where flag‑football’s future is. While some boys might revert to traditional tackle football, many girls find community, fun, and athletic fulfillment in flag.
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A player described her experience: learning positions, refining skills, and playing with confidence. The atmosphere is about growth, positivity, and real team spirit.
Flag Football Real Talk — Not Just Play, but Passion
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The team runs training, drills, and coordinated plays. Practices are serious and structured. For example, players learn by position: wide receivers, running backs, defensive backs, etc.
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Coach Bennett looks for passion first: kids play the position they’re drawn to, not forced into one. That helps build confidence and performance.
Vegas Vice Heads to Seattle — From Local to Regional Stage
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Because their local spring league lacked a regional tournament, the team opted to travel to Seattle for a regional tournament. If they perform well, they qualify for nationals.
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For many players, it’s their first out-of-town competition — a chance to travel, compete and bond as a team. Coach Bennett shared how proud he was of their spirit, and how sponsorships (like Aroma Retail) make it possible.
Fragrance + Football — Smell You Later, Alligator 🏈🕊️
Since Aroma Retail is sponsoring, Jim invited Coach Bennett and players to sample a few signature scents and offered their input:
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Super Scent — created originally for a local stadium event, blending fresh‑cut grass + a hint of victory — a nod to football fields. The team found it earthy and energizing.
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Conquer — developed for a local hockey team as a “castle” scent (stone, leather, evergreen). Players liked it for its bold, strong vibe — fitting for a competitive team.
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Jim joked that a festival‑style “champagne‑cheers” fragrance might suit a post‑victory celebration. The spirit: “Victory, scented.”
This fun interaction shows how scent can connect with athletic energy, community, and team identity — not just luxury hotels or home ambiance.
Community, Sponsorship & What’s Next
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Coach Bennett invited any young woman interested in flag football to reach out — Vegas Vice is growing and open to all.
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For supporters: You can follow the team on Instagram and Facebook under “Vice Flag.” The coach says that if you DM him, they’ll share upcoming game dates and invite you to watch them play.
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From Aroma Retail’s side: This sponsorship represents a chance to expand brand reach beyond scent lovers and into community sports, bridging lifestyle, energy, youth, and local pride.
