Scenting for Bars/Nightclubs - Your guests and employees are going to smell your bar or nightclub - it’s unavoidable. If you’re not managing how it smells, something else is.
Common malodors that are solved by scenting bars/nightclubs include the following:
Furniture and carpet odor
Prep area or kitchen odor
These types of malodors cannot be resolved with cleaning solutions alone without smelling like an institution, which is where Aroma Retail helps the Bar and Nightclub Industry.
Scenting for bars/nightclubs is done for many reasons.
A scented bar or nightclub is more immersive and seductive, even with the lights on when you are showcasing it for a special event.
Increased revenue from guests staying longer, coming back more often, and upgrading by creating a better first impression and more immersive experience because your club smells enticing and sensual.
Increased socializing and getting along among guests, and productivity from employees, because everyone has a better mood in a great smelling club.
Without scenting, your bar and nightclub design and décor are incomplete and just doesn’t feel right.
Facts to consider about the impact of scenting for bars and nightclubs:
Décor is not the first thing your guests and employees notice when they walk through your door – it’s the smell.
People are 100% more likely to remember what they smell in bars and nightclubs vs what they see, hear or touch.
Research indicates a 40% improvement in mood when exposed to a pleasing scent, which is critical to increasing socializing and decreasing fights in bars and nightclubs.
In a study conducted by Samsung, shoppers underestimated the amount of time they spent shopping by 25% and visited 3x more sections when exposed to aromas, which indicates longer visits and higher return rates for bars and nightclubs.
Nike participants were willing to pay 10 -15% more for a pair of shoes in a scented area compared to identical shoes in a non-scented area, which indicates more confidence in spending more in bars and nightclubs.
The amount of money gambled in the scented slot machine areas of participating Las Vegas casinos was 45% greater than the dollars spent gambling in the unscented areas, indicating a higher call-rate in bars and nightclubs.
A large call center company surveyed its employees and found that scenting resulted in increased cognition and rejuvenation, which indicates higher productivity for bar and nightclub employees.
A national health club chain’s guests reported feeling more sustained natural highs from their workouts in scented facilities as opposed to unscented facilities, another indicator for increased productivity from fast-paced bar and nightclub employees.
People recall smells with a 65% accuracy after a year, while the visual recall of photos drops to about 50% after only three months, which indicates happier memories for guests of bars and nightclubs.
Our sense of smell is the first to develop of all our senses. Even before we are born, our sense of smell is fully developed and functioning. It is our most primitive of senses, which is why we have such a visceral reaction to the way bars and nightclubs smell.
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