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What does your home smell like right now? What is the first impression people get when they walk in the door…

Is it something wonderful just come out of the oven, that makes them hungry? Is it a fresh and clean scent that makes them feel happy and safe? I hope it’s not something that spoiled in the kitchen garbage, an old gym bag or another “gift” from your beloved pets. No one wants their home to stink, that’s for sure that is why Malodor control is so important. At the same time, we also don’t want to constantly be spraying, changing plugins, or using harmful aerosols to maintain how our home smells. Our sense of smell is run by the same part of the brain, in the limbic system, that controls our emotions. This is why smells are so good at making us happy or sad.

smelly laundry

Let’s be happy! Have a home that smells great, all the time.

World-class resorts use signature fragrances in their lobbies and other public areas to give a great first impression and elevate the moods of their guests and for malodor control. It is easy to make your whole home smell great and do it like the pros do, with fragrances that have proven themselves at resorts that are known for their signature scent. To scent like a pro, we just need to answer a few questions to understand what we’re looking to achieve. First, why do world-class resorts use scenting rather than relying on keeping a completely clean environment that has no smell at all? Here are some reasons that we have heard from resort property managers and marketing professionals:

First impressions are everything, and how we smell is a huge part of how our brand is perceived.

Resorts want to project a very clean environment, even though they host a lot of guests. Clean rugs, furniture, whatever… every guest brings in their own scent and they don’t want to leave the overall smell of the environment to chance. At the same time, they also don’t want the resort to smelling like cleaning products. People remember a resort for how they smell; Most get compliments at the front desk all the time with guests asking how they can get something for their home. Everyone seems to be in a better mood when it smells great. Which fragrances should we use, and how do resorts select theirs? Why don’t they just use the standard fragrances offered by big companies like Glade and Febreze?

Home Smell Fresh

Special places deserve a special scent. Here is what resorts consider when they select a fragrance as their signature scent:

  1. What type of impression are we making with your design, décor, and brand elements? The scent should match.
  2. How do we want our guests and employees to feel? Different fragrance ingredients promote different moods, like optimism or safety, and the right blend of fragrance ingredients can cover a wide spectrum of mood enhancement. I’ll share some information to help you select your perfect mood blend.
  3. What are our fragrance preferences? Do we prefer citrusy over floral, or woody over fruity? It was your preferences that drove your design and décor, so this is a very important consideration. More to follow on this as well.

What is the easiest way to make my whole home smell great, and how do the resorts do it?

Resorts primarily use aroma diffusion machines to atomize their fragrance into the air for air scenting and malodor control. Sometimes the larger commercial machines will be attached to the ventilation systems, but only when the ventilation system is large enough to properly carry the fragrance and the system’s fan is always running. Most lobbies will have wall-mounted scenting machines at the entrances and gathering areas. An average-sized home will smell great with one good aroma diffusion machine in the main open area of the home. Research has shown how important scenting is, and it goes beyond just smelling nice. Here are some fun facts and stats:

  • Scent is what triggers the most emotional response to an environment.
  • Research has proven that pleasing scents cause at least a 40% improvement in mood.
  • The smell is the first thing people notice when they walk into a room—not the décor.
  • Smell is processed by the same part of the brain that creates emotion and physical sensations.
  • You are 100 times more likely to remember what you smell rather than what you see, hear or touch.
  • Smells are recalled with 65% accuracy after a year, while photo recollection falls to under 50% after just 3 months.
  • 80% of what we taste comes from our sense of smell, which is why we lose so much of our ability to taste something when we are congested.

Through the centuries, societies and cultures have tried to eliminate bad odors from their environment. From the burning of odorant woods and herbs through incense, fragrant oils and pomades to our modern aerosol technology like the Home Unit 101

It seems that most malodors relate to certain smells that, at some time in human evolution, had signaled imminent danger: such are the odors of smoke, carnivorous animals, decaying flesh, spoiled food and even the smell of our own species. In modern times, these objectionable odors come from many and diverse sources. Just to mention a few, let’s cite industries of all sorts, rendering plants, garbage dumps and, even closer to home, household and body odors which make the need for malodor control necessary.

About Aroma Retail
Aroma Retail’s scenting solutions and unique fragrance library allow anyone to enhance their own luxurious environment and create memorable experiences just like the professionals do, through a simple no-nonsense online retail model.  Scent Like a Pro

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